The founders of Lamixtura, Amaia and Silvia, are two entrepreneurs who, after extensive experience in the pharmaceutical world, decided to create their own line of natural cosmetics. They envisioned a brand that would be inclusive, transcending all 'antis' (anti-aging, anti-wrinkle...) and that would be organic, sustainable, and feminine.
We designed the packaging for the launch of their first four products: a canvas cream and three serums that can be combined to create the desired Lamixtura. We defined a graphic language reminiscent of the lines that remain when two ingredients are mixed. We proposed organic forms that reflect the components found in the mix. Each color is inspired by the main ingredients of the product. For the canvas cream, we applied the same concept but created the shapes by embossing them on cotton paper, conveying the idea of a blank page where any creation begins.