Branding for Bar Lucas, the bar of the Tragaldabas restaurant in Barcelona. The owners wanted an identity that would evoke classic bars but with a modern and youthful touch. We conducted a search for vintage signs and the typography used in the city, and we looked for illustrations that were traditionally drawn on the menus or chalkboards of bars.
Collaborating with the interior design team, we selected a color that would stand out on the facade to provide identity and differentiate it from nearby competitors. We replicated the typical elements found in the identities of traditional bars: tableware, napkins, coasters...
Sign made by El Deletrista
Photos: Sergio Jauregui