The founders of Lamixtura, Amaia and Silvia, are two entrepreneurs that after a long experience in the pharmaceutical world, decided to create their own line of natural cosmetics. They wanted for their brand: a brand that was inclusive, that ran from all the “antis” (anti-aging, anti-wrinkle…) and that was organic, sustainable and feminine. I designed the identity and a graphic system that would mark the behavior of the different pieces of the brand. Additionally, I designed the packaging for the launch of their 4 first products: a canvas cream and 3 serums that can be combined to create the desired Lamixtura. We defined a graphic language reminiscent of the lines that remain when two ingredients are mixed. I proposed organic forms that reflected the components found in the mix. Each color is inspired by the main ingredients of the product. For the canvas cream, I followed the same game but created the shapes by embossing them on cotton paper, conveying the idea of the blank page where any creation begins.