Branding for Aticco, a startup that originated as a coworking space and evolved its brand to encompass startup acceleration, innovation hubs, and coliving. In the company's inaugural year, I collaborated externally to articulate their core values and establish their branding. As the company expanded, I was offered the role of Brand Manager. In this capacity, along with my team, I led the communication strategy, heightened brand value, defined the visual development of branding, and explored new creative languages. Additionally, I crafted sub-brands for their startup accelerator and coliving venture, contributing to the diversification of the company's portfolio. The design team collaborated with the Marketing and Services departments, and together, we crafted a flexible and scalable design system to address both present and future needs. This involved a continuous exploration of innovative approaches to enhance the overall project..
Photos by Giovanni Ruiz
Team: Lucia Pingaro, Giovanni Ruiz, Gina Cansell.